H & M
MAK / Palais Coburg - Vienna
Lumine supports the event agency Büro Hirzberger with product events for H&M. For the pre-shopping party at Palais Coburg, the patterns of designer Erdem Moralioglu were presented on the façade and the walls of the casemate through light projections. For the Moshino TV H&M pre-shopping event, the façade of the Museum für angewandte Kunst MAK in Vienna was projected over two sides of the building with the campaign motif.
CONCEPT & ART DIRECTION. Lumine
CLIENT. H & M
AGENCY. Hirzberger
LOCATION. MAK / Palais Coburg Vienna
PROJECTION EQUIPMENT. Lichttapete/Lumine
YEAR. 2017/2018
