Boehringer Ingelheim
Site Opening - Wien
In the context of the opening of a new production building for the pharmaceutical company Böhringer Ingelheim, several buildings in the area were equipped with static large-screen projections. On stage, a panorama LED wall was used simultaneously for a stage show in which individual parts were joined together to form a DNA string.
CONCEPT & ART DIRECTION. Lumine
CLIENT. Boehringer Ingelheim
AGENCY. KOOP Live-Marketing
LOCATION. Boehringer Ingelheim
PROJECTION EQUIPMENT. Lumine
YEAR. 2020