Audi

MuseumsQuartier Wien

For the first time, a 3D-DOOH (3D-Digital-Out-of-Home) campaign for the Audi Grand Sphere Concept could be seen in the MuseumsQuartier at the Leopold Museum. This is an innovative form of advertising in which a display or surface is animated by projection in such a way that, from the perspective of passers-by, a 3D effect is created by optical illusion.

CONCEPT & ART DIRECTION.  Lumine/Audi
CLIENT.  Movelight
LOCATION.  Leopold Museum
PROJECTION EQUIPMENT.  Lumine
YEAR.  2022